1) It is similar because the internet space is similar to the world, and the sites are cities. However, they are different because we do not pass any landmarks to get from one site to another.
2)
- Paths: Create consistent, well-marked navigation paths
- Regions: Create a unique but related identity for each site region
- Nodes: Don’t confuse the user with too many choices on home and major menu pages
- Landmarks: Use consistent landmarks in site navigation and graphics to keep the user oriented
3) Gestalt Theory is a definition of the purposes of graphic design. These purposes include hierarchy of contrast, regions of function, and group elements to create the structure in the content. It applies to visual rhetoric as it provides the basic structure for the appeal of a page grid.
4) To include contrast, white space, style, ad consistency.
5) Low resolution of the laptop or computer.
6) The information at the top of the article summarizes the whole thing, then the body, and then information presented in the head is elaborated upon.
7) “Online writing is best presented using short segments of texts written in a clear, concise style and with ample use of editorial landmarks.” The most common style for people to read on the computer is through scanning, so having short amounts of text will be enough for them to read. The layout of a site is also important to readers, as if it is too wordy and long, then there is no motivation to read that many words, and if it is too vague and unedited, there is no interest.